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The_Challenge:


In March 2013, a Portuguese creative team
were looking to relocate to Dubai.

But how do you get a job when
Creative Directors’ inboxes are
always flooded with resumes
and portfolios.
          
To get noticed, we knew it would take
something really unique.


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The_Idea:


We decided to use the Dubai Lynx creative
festival as our stage to introduce
Pablo & Esteban. 

An award-winning figure skating team
looking to move into advertising. 

Because everyone in the desert loves
ice skaters, don’t they?


 

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The_Execution:

Website • Story • Awards • Shop
Wallpapers • Linkdln • Tumblr
Direct mail • Viral videos
Brand content • Facebook page.

We created an integrated campaign that
brought to life the story of
Pablo & Esteban, and reached out to
eight specific Creative Directors.


This may sound crazy,
but we didn’t only grab their
attention, we became the talk of
the festival.
  





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The_Results:

7 interviews. 3 job offers.


 




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